eineken recently announced the continuation of their “Dropped Voyage” online video series with the newest edition called, “The Voyage”, the fifth installment of the Heineken Legends. This ‘Voyage’, Heineken® premium beer’s new campaign, gives various individuals the chance to be taken out of their every day lives and dropped into the “great unknown”, across four continents. They will most certainly be out of their normal comfort zone with nothing but basic supplies, directions and be required to face numerous challenges, including rough terrain, curious locals and unusual means of transportation.
One situation might be, a strong courageous man who seems to never be defeated, finding himself in the freezing wilderness of Alaska, all alone on a glacier, with only a giant life-ring, a tuxedo and a plane ticket. The problem is, the airport is hundreds of miles away. The goal for each ‘Dropped’ voyage, to make it back home.
Those of us left behind, who could never endure such an ordeal, are invited to be a part of each ‘Dropped’ voyage through the Heineken® Dropped YouTube channel. As viewers follow each voyage and access journal entries and contribute their own video entries to the ‘casting couch’ – with an exciting chance to be a part in their own legendary travel adventure. The outcome is unknown and unscripted for the followed dropped individuals.
Through this, it will be discovered whether legends are born or made . . . or dropped!